Blekinge Institute of Technology, Karlskrona, Sweden
03–07 December 2012
Blekinge Institute of Technology, Karlskrona;
Karlskrona konsthall, Karlskrona, Sweden
Inter-Act! – Art and
activism in social media
by Nicola Bergström Hansen
Marshall McLuhan began his book Understanding Media1
with the statement that every media always contains
a different media. Although the book was written in
the 1960s, it is more relevant than ever in today’s society.
The digital world, with its abundance of information, has
created a copy-paste culture where everything is reusable.
Mash-ups, cut-ups, edits and remixes are just some
examples which highlight the “paraphrase condition”
manifested in today’s society.
The purpose of this workshop is to go one step further.
Instead of creating new contexts and meanings by sampling
two different materials, we will be using the same
material to create something new. The only ingredient
required for this is the popular and somewhat worn out
concept of interactivity. We start with the record player
(changing the pitch or playing a record backwards can
change a gospel recording into a Satanic manifesto) and
land in today’s advanced computer games. We will look
closer at concepts like “counter gaming” and “culture
jamming”, in which digital software in public space are
used (or abused) to create social and political awareness.
The purpose of the workshop is to get students to analyze
a digital social media platform in public space (an
app, a community, a game, etc.), and then use its interactivity
to comment upon, develop or criticize the platform
itself or its context.
The idea is that students are free in their choice and that
the results will vary from the performative and practical
to the theoretical and visionary.
Nicola Bergström Hansen has a BFA from The School
of Photography in Gothenburg and a MFA from Konstfack.
She has also studied at Hyper Island in Karlskrona.
1. McLuhan M. (1964), Understanding Media: The Extensions of Man,
Presentation "GLOW TEXT - Transforms your Terms and Conditions"